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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q69-Q74):

NEW QUESTION # 69
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A. Send Throttling
B. Burst Sending
C. Journey Builder Triggered Sends
D. Marketing Cloud Connect

Answer: B

Explanation:
To achieve faster send speeds for large volumes of emails, the functionality known as Burst Sending should be utilized. Burst Sending allows Marketing Cloud to process and send large batches of emails quickly, meeting high send speed goals by maximizing the throughput of the sending infrastructure.

NEW QUESTION # 70
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Field Level Encryption
B. IP Whitelisting
C. Single Sign on Authentication
D. Advanced Audit Trail

Answer: B

Explanation:
Explanation
To assist in reducing threats from malicious API attacks, NTO should enable IP Whitelisting3. IP Whitelisting is a security feature that allows NTO to specify a list of trusted IP addresses that can access Marketing Cloud via API. Any API requests from IP addresses that are not on the whitelist will be rejected. This way, NTO can prevent unauthorized or malicious API access to their Marketing Cloud account. The other options are incorrect because:
* Field Level Encryption. This is a security feature that encrypts specific fields in data extensions using
* encryption keys managed by NTO. However, this feature does not prevent malicious API attacks; it only protects data at rest in Marketing Cloud from unauthorized access.
* Advanced Audit Trail. This is a security feature that tracks and logs user activity and changes within Marketing Cloud. However, this feature does not prevent malicious API attacks; it only provides visibility and accountability for user actions in Marketing Cloud.
* Single Sign on Authentication. This is a security feature that allows users to log in to Marketing Cloud using their credentials from an external identity provider. However, this feature does not prevent malicious API attacks; it only simplifies and standardizes user authentication for Marketing Cloud.

NEW QUESTION # 71
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A. Data Extension with double opt-in status defined.
B. Microsite with Web Collect to store entrants on a data extension.
C. Send Email Activity with a link to a subscription center.
D. Microsite with Smart Capture to store entrants on a data extension.

Answer: A,D

Explanation:
Explanation
Microsite with Smart Capture to store entrants on a data extension is the correct component for capturing the contact information of the booth visitors. Smart Capture allows creating a form that can validate the entries and prevent duplicates. Data Extension with double opt-in status defined is the correct component for storing the entrants and their opt-in status. Double opt-in is a best practice for email marketing and ensures that the entrants have given their consent to receive the monthly newsletter.

NEW QUESTION # 72
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A. Help and Training
B. System Status
C. Failed Sends
D. Create Support Case

Answer: B,C

Explanation:
To troubleshoot issues with email sends in Salesforce Marketing Cloud:
* B. Failed Sends: This link in Setup provides detailed logs and reasons why certain sends have failed, which is crucial for diagnosing problems with specific email campaigns.
* D. System Status: Checking the System Status helps determine if there are any ongoing issues with the Salesforce servers that might be impacting email sends globally or regionally.

NEW QUESTION # 73
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers

A. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
B. Linkthe Customers data extension to the data model using Customer ID
C. Link the Customers data extension to the data model using Email Address
D. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

Answer: A,B

NEW QUESTION # 74
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